New vehicle launches & static displays
A considered display zone for launches, walkarounds and close-up product discovery.
AUTOMOTIVE BRAND EXPERIENCES
Turn every
reveal into an
experience.
From vehicle showcases and media previews to owner gatherings and drive-off events, Pedal & Rolls brings venue, hospitality and live interaction into one complete brand experience.
Flexible event space for automotive brands, dealers and partners.01 / Past Brand Events
17–18 APRIL 2026 · AUTOMOTIVE
Volkswagen Pop-up Event
A verified two-day pop-up with vehicle display, guest hospitality and an owner dining offer, announced for 17–18 April 2026.
AUTOMOTIVE ACTIVATION CAPABILITY
Built for automotive brand activations
A configurable setting for vehicle display, guest arrival, food and drinks, creator content and owner engagement. This describes what the venue can support—not a past named brand case.
02 / AUTOMOTIVE EVENT FORMATS
Media & creator previews
Clear sightlines and flexible staging for press, creators and campaign content.
Owner experience nights
Hospitality-led evenings that bring owners, vehicles and the brand together.
Drive-meet assembly & route starts
An easy arrival point for registration, briefing and coordinated departures.
Dealer customer events
A welcoming setting for previews, handovers and relationship-building.
Automotive pop-ups & co-promotions
A flexible canvas for limited-time showcases and partner-led promotions.
03 / VENUE CAPABILITIES
REAL MOMENT / AUTOMOTIVE
RX-7 at Pedal & Rolls
A distinctive machine, the café interior and the automotive culture that connects them.
WATCH ON INSTAGRAM ↗
RACING EXPERIENCE / SIMULATORS
GT3 racing corner
Twin simulators, racing screens and a shared challenge bring live interaction to every gathering.
WATCH ON INSTAGRAM ↗
REAL EVENT / SCOOTER COMMUNITY
Scooter community evening
A colourful line-up of scooters outside Pedal & Rolls brings riders together after dark.
WATCH ON INSTAGRAM ↗